AI adoption in search: impact on Europes web traffic and profits

The rise of artificial intelligence is transforming the lucrative search business, but concerns about its impact on web traffic and companies relying on search results may be overblown. A study by the Pew Research Center found that users encountering an AI summary when searching are about half as likely to click on a traditional search [] The post AI adoption in search: impact on Europes web traffic and profits appeared first on Techpinions.